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Meet the Craftsmen: Floris

Posted by on in Insider Guide to London
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Meet the Craftsmen

Floris, the world’s oldest family run perfumers, have created scents for Oscar Wilde, Eva Perón, Winston Churchill, Marilyn Monroe and every monarch since George IV. Next in our 'Meet the Craftsmen' series we speak with Edward Bodenham, 9th generation of the Floris family and company director, to find out more about his favourite Christmas moments. 

Edward Bodenham

About Floris

Since 1730 my family business has been creating individual British fragrances for men, women and the home, which are sold in our original shop at 89 Jermyn Street in the heart of Mayfair and St James’s. The premises used to serve as the family home back in the earlier days of Floris and is still very much the heart of the company. We hold all our original formula books dating back to the 1700s, which have been carefully handed down over generations and are a constant source of knowledge and inspiration. We also experiment with new raw materials and techniques to create exciting scents for the next generation of Floris customers.

What are your Christmas highlights in Mayfair?
We are lucky to be located opposite St James’s church in Piccadilly and it's wonderful to listen to the carol singers who gather in the lead-up to Christmas. Mayfair becomes quite magical at this time of year and you can’t help but to get into the festive spirit, especially on an clear cold evening when all the lights are on show. The market in St James’s churchyard is a great source of stocking fillers and unusual Christmas gifts.

What you make sure you do every year?
I always make sure that I have a look at the Fortnum & Mason Christmas windows as they are always beautiful and so creative. I like to stroll along Jermyn Street and Bond Street in the evening to soak-up the festive atmosphere and then look at the lights in St. Christopher’s Place before a meal with friends. As a family we visit the West End to see a show at the theatre. 

What are your family Christmas traditions?
I do love Christmas and we tend to get festive early with the Christmas tree going up at the beginning of December. There’s nothing like all the family dressing the tree together with Phil Spector’s Christmas album on in the background, a glass of good cheer, and of course one of our Cinnamon & Tangerine scented candles to set the mood. We always try and see a carol service on Christmas Eve and then the children are allowed to open one present before they go to bed. 

Is there anything you like to do closer to home?
At home we gather on our local village green to see the lights turned on before singing Christmas carols with the rest of the village and to have a festive ale or two in our local family pub. It’s always a wonderful atmosphere and lovely to see everyone getting into the festive spirit. My daughter really enjoys baking so we tend to make a few batches of mince pies and share them with our neighbours over a drink and a chat. Chestnuts are always a big part of Christmas at home and make sure we are well stocked-up so we can enjoy them in front of a roaring fire.


To find out more about Floris, click here




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Guest Tuesday, 28 March 2017